(SOME OF) MY WORK
This is a collection of some of my work over the years. Everything from content curation and creation, media, social media strategy and management - both paid and earned, brand strategy, eCommerce and digital marketing, styling and web design to events and brand activations.
I’m a firm believer in if I don’t know something, I’ll do my best to figure it out.
Enjoy!
MEDIA
Clarks SS18 Brand Campaign - Comfort In Your Soul
This was a continuation of the brand campaign, and one step closer toward the first digital media campaign for Clarks. I was responsible for creating a fully integrated campaign. Everything from the media brief, managing the budget, finalizing partners, working with our in-house creative team to ensure all assets were finalized for launch, overseeing styling and content creation, managing the relationship with the AOR, and overseeing the paid social strategy and execution of Clarks’ social channels. The goal was to drive brand awareness, increased reach & frequency, and aid in conversion to help drive top line.
Components : DOOH, OOH, editorial, long-form, audio, stoppable content, display, native, mobile, video, influencer partnerships, content creation & social activation (organic + paid + partners)
Partners : Refinery29, PopSugar, Elle, Hearst, GQ, Esquire, NYT, Pandora, Hulu, Highsnobiety, Hypebeast, Improper Bostonian (RIP), Footwear News, Who What Wear, Vox, Vogue, Complex, Pitchfork, Glamour, Allure [ Talent : Victory Boyd, Gallant ]
Link to Elle article featured in the video.
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SOCIAL
I’ve always been obsessed with social ever since I had a Xanga site as a kid. The idea that you can connect with so many different people all of the world in an instant is pretty freakin’ cool.
I’ve been fortunate to handle the strategy, content, and execution for some Global brands. Everything from coming up with organic concepts and calendaring, building out paid campaigns from scratch and executing them, customer and community management, to shaping the brand voice, strategy and channel purpose. I’ve grown brand’s social footprint by over 400% in one year alone, and drove conversion to help the bottom line in nearly ever paid campaign to date.
It’s ever evolving - just like me!
CLLCTV.US
You’re probably wonder what the hell this acronym is that I’ve been toting around for the past six years. It stands for Collective US (short for the United States because - scaling up, and also a play on the word ‘us’). We are a marketing agency that focuses on digital content creation and events. We are a group of creatives originally from Boston, some of us hailing elsewhere now, who are determined to contribute toward a better culture, both for creative and people of color. We’re proud to say that we throw Boston’s Best Dance party - Boston Magazine said so! I’m responsible for the web design, and overseeing content creation.
Here’s a look at my interview series ‘Inner Circle’ which is a spotlight series that showcases each DJ we bring in through a variety of mediums.
Components : editorial concept, asset creation, photography, writing, design, video production, launch strategy, social activation.
