My cousins and I went on tour a couple of weeks ago. And by on tour, I mean we were a part of a tour. We took a quick trip to Merrimack, NH to see where the magic happens behind :
After some samples of their new Black Crown, we got going to see the rest of the brewery.
They did the standard explanation, what goes into the wort, how much beer fits in one of their tanks, how long it takes to get a finished product etc. Made us watch a brief video (because their machines weren't on that day, but usually you just watch it live) on the bottling process. Further went into detail about all of their products - and trust me, they have a lot -
But, then it was on to everyone's favorite part of any tour, the free samples.
They gave us the opportunity to try their Mango-rita, which wasn't supposed to hit shelves for at least another couple of months, along with a pretty good selection of some other Budweiser products: Kirin, Cidre, a UFO, Shocktop etc. You got to try two 6 oz. samples, and then a full pint of your choice! They didn't give you a lot of time, so we pretty much had to chug everything (we weren't mad at it).
Finished the tour, and were told to exit through the gift shop.
The great thing about Budweiser is their mascot of choice!
Overall, I would definitely recommend going there if you're in the area. Not really that interactive in relation to some of the other brewery tours that I've been on, but definitely worth it. If only for the Clydesdales.
My cousin is quite the fashionisto. And I couldn't help but snap a few of his jacket and footwear. Gentlemen, take note.